The David Politis Company | Positioning
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Positioning Tag

08 Jul Nature Hates a Vacuum; Consumers Too

Posted at 07:00h in Branding, Messaging, Positioning 0 Comments

Turns out that Nature hate vacuums. That's why astronauts wear spacesuits in outer space.  Fact of the matter is that Consumers hate vacuums as well. [caption id="attachment_16327" align="aligncenter" width="1024"] Astronaut spacewalk photo via Pixabay[/caption] So if you don't position yourself in the marketplace ...

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03 May Granny Branding: Does Your Grandma Understand What You Do?

Posted at 01:43h in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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