Posted at 01:43h
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66 RULES for Publicity Success,
Advertising,
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Email Marketing,
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Granny Branding,
Interactive Marketing,
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Marketing,
Media Relations,
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Publicity,
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The Betty Factor,
Unique Selling Proposition
The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding.
Unfortunately, subject matter expertise does not...
Posted at 14:48h
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Advertising,
Awards,
Best of . . .,
LDS Church,
LinkedIn,
Marketing,
Mormon Church,
Mormons,
Social Media,
The Church of Jesus Christ of Latter-day Saints,
Web Marketing,
Winners
With deference to my friends of different (or no) faiths, there really is a lot to like about Christmas — from carolers singing to jingle bells ringing, and from last-minute shopping to Yule logs a-popping.
And the Ebernezer Scrooge's of the world not withstanding, in general I believe that most people just seem to be happier at this time of year, with sounds of Happy Holidays, Merry Christmas, and Happy Chanukah being shared almost everywhere.
So even though it seems that Christmas decorations are going up in stores, malls and shopping centers earlier and earlier each year — much to the chagrin of most reasonable souls — the reality is that wise marketers recognize that the end of the year is a fantastic time to create awesome marketing messages targeting customers and prospective customers alike, to strengthen connections with followers, to cut through the typical commercial clutter of the numbing humdrum that seems to overwhelm our senses each Holiday Season, and to use Christmas as an opportunity to stand apart from and above the crowd.
After hours and hours of research combing the interwebs, I now have come up with what I believe to be the Top 5 Christmas Commercials of 2015. And as a bonus, I've also identified what I am confident is the Best Marketing Campaign of Christmas 2015. So without further ado, let's begin.
