Small Business Marketing Tip: Sign-up for MailChimp and Begin Email Marketing

18 Jul Small Business Marketing Tip: Sign-up for MailChimp and Begin Email Marketing

Beyond sending out individual emails, many small business owners are overwhelmed by the idea of Email Marketing. But with today’s tools, getting started with Email Marketing is quite simple.

Getting started with Email Marketing is quite simple

In fact, with today’s tools / services, it costs little-to-nothing to get started with Email Marketing. And it’s super easy.

Man using his Smartphone; photo found on Pixabay.

For example, MailChimp* let’s you have up to 2,000 total subscribers for FREE and gives you the ability to send out up to 12,000 emails per month … for FREE.

And it’s actually a pretty simple program to learn. I know because I just started using it just a few weeks ago.

At a minimum a service like MailChip allows you the entrepreneur to create and distribute something as basic as electronic newsletters to your clients and prospective customers. Such eNewsletters can be as basic or fancy as you like, and MailChimp (and others) make it as easy as dragging-and-dropping elements onto your screen. Or if you’d like, you can use one of their many free eNewsletter templates.

After you send out your eNewsletter or other group email, these services then let you see 

• How many people opened your email,
• Who opened your email,
• Which URLs they clicked on in your email (presuming you included one or more URLs), and
• How often such so-called clickthroughs occurred, while also
• Comparing your Email Marketing results to your past efforts as well as to your peers.

So if you’re not using Email Marketing yet, why not?

According to the Data & Marketing Association, Email Marketing delivers a Return On Investment of 40-to-1. In other words, for every dollar you spend on Email Marketing, the average ROI is $40.

Email Marketing delivers a Return On Investment of 40-to-1

And the risk is quite low.

So even if you’ve never tried Email Marketing before, sign-up for a Free account with MailChimp or a similar service, and do some initial testing to discover what does and doesn’t work for you. 

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{* — I am not being paid to recommend MailChimp, and I have do not have a formal/informal relationship with MailChimp.}

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What do you think? Am I off-base or on point here? Please share your thoughts / comments below.

A marketing and communications expert, David L. Politis recently published his first book  —  66 RULES for Publicity Success: Boost Your Company’s Value for Pennies on the Dollar. David currently helps clients address their crises, publicity and marketing challenges through The David Politis Company.