21 Aug QUOTE from M. Russell Ballard, Author, Speaker and Spiritual Leader
After 30+ years working in the field of marketing, advertising, PR, etc., I have learned that even the smallest decision, the tiniest act, and the seemingly inconsequential choice can each lead to great success or major failure.
Like the time of day you distribute a news release.
Or the background color in an ad.
Or the mailing list you choose to buy (or rent).
Or that awards program you entered (or decided NOT to enter).
The challenge is two-fold:
- Deciding,
- Then determining if your decision was correct.
That’s where it gets truly interesting.
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