20 May Politis Persuasions: Aim Carefully
Every aspect of marketing requires identifying and focusing on at least one Target Audience. And failure to do so leads to one inevitable outcome:
Failure.
So as you prepare your Websites, your Social Media campaigns, your Collateral, your Events, your Publicity programs, your Facebook Ads and more, remember to always take into account who you are trying to reach. And why.
Otherwise, you will just be wasting your time, money and resources.
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What do you think? Am I off-base or on point here? Please share your thoughts / comments below.
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A marketing and communications expert, David L. Politis recently published his first book — 66 RULES for Publicity Success: Boost Your Company’s Value for Pennies on the Dollar. David currently helps clients address their crises, publicity and marketing challenges through The David Politis Company.
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