06 Jul Do You Know What Your Personal Brand Is?
Take a second and grab a peek at the photo below and to the left. Done?
Great. What did you see?
If you’re like most people you recognized that the image was a photo of a tiger. And it probably took you all of one second (at most) to realize that. Why?
That’s because you’ve come to recognize the shape of a full-grown jungle cat covered with orange fur on its back that moves to white fur on its belly, all of which is slashed with vertical / diagonal lines of black fur. Guess what? That’s called Branding … well at least in the Animal Kingdom.
Everyone & everything has a Brand
When you stop and think about it, you’ll realize that everyone & everything has a Brand … good or bad, intentional or unintentional.
And if that’s the case, then you need to ask yourself the following question:
“Is the Brand Message I’m communicating what I want it to be?”
And if not, then what are you going to do about it?
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What do you think? Am I off-base or on point here? Please share your thoughts / comments below.
A marketing and communications expert, David L. Politis recently published his first book — 66 RULES for Publicity Success: Boost Your Company’s Value for Pennies on the Dollar. David currently helps clients address their crises, publicity and marketing challenges through The David Politis Company.
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