SITUATION: ifrogz, creator of customizable silicone iPod cases, got its start in March 2006 when the founders of http://www.reminderband.com adapted their unique quick-mold manufacturing process to create the ifrogz line of high-quality iPod cases. At the time, iPod cases came in three or four primary colors and left much to be desired when it came…
OVERVIEW: What do you do if you’re an owner of a family-friendly business, but you watch an evening news report tie your firm to two men arrested for allegedly paying for sex with two teenage girls? And then you learn that this all apparently happened after hours inside one of your stores? Unfortunately, this was exactly the…
OBJECTIVE: Take Schwinn Bicycles and position it at the forefront of a still nascent, but very visible and important, market segment within the United States: “pedal assist” electric bikes. However, very few eBikes were being sold each year within the U.S. and few were seen as fun or exciting. These were just some of the challenges facing David Politis when he…
SITUATION: When NPS Pharmaceuticals’ then President President, Hunter Jackson, said he would be out of town and would need to reschedule his next meeting with David Politis and Politis Communications, the calendar could have simply been changed and left at that. But it wasn’t. When Hunter said he was making a 10-minute presentation at a…
Repositioning and Rebranding a Moribund Underperformer into a Wall Street Darling SITUATION: Founded in 1986 as a publisher of a directory of fax machine phone numbers for businesses operating in Copenhagen, Denmark, Telepartner A/S had an interesting, though not inspiring, business history. With the deregulation of the telecommunications industry in Denmark and in other Scandinavian…