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24 Dec The Top 5 Christmas Commercials of 2015

Posted at 14:48h in Advertising, Awards, Best of . . ., LDS Church, LinkedIn, Marketing, Mormon Church, Mormons, Social Media, The Church of Jesus Christ of Latter-day Saints, Web Marketing, Winners 0 Comments
With deference to my friends of different (or no) faiths, there really is a lot to like about Christmas — from carolers singing to jingle bells ringing, and from last-minute shopping to Yule logs a-popping.   And the Ebernezer Scrooge's of the world not withstanding, in general I believe that most people just seem to be happier at this time of year, with sounds of Happy Holidays, Merry Christmas, and Happy Chanukah being shared almost everywhere.   So even though it seems that Christmas decorations are going up in stores, malls and shopping centers earlier and earlier each year — much to the chagrin of most reasonable souls — the reality is that wise marketers recognize that the end of the year is a fantastic time to create awesome marketing messages targeting customers and prospective customers alike, to strengthen connections with followers, to cut through the typical commercial clutter of the numbing humdrum that seems to overwhelm our senses each Holiday Season, and to use Christmas as an opportunity to stand apart from and above the crowd.   After hours and hours of research combing the interwebs, I now have come up with what I believe to be the Top 5 Christmas Commercials of 2015. And as a bonus, I've also identified what I am confident is the Best Marketing Campaign of Christmas 2015. So without further ado, let's begin.  
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21 Dec DavidPolitis.com “Re”-Launched

Posted at 22:17h in Customer Service, David Politis, David Politis Company, Events, Publicity, Search Engine Optimization, SEO 0 Comments
Nearly two years ago, my time with Xi3 Corporation (and its parent company, ISYS Technologies) was drawing to a close — whether I knew it or not.   It was at that time that I felt impressed to re-examine my career, to consider what I was really good at (and what I was not), and to contemplate what was next — for me. It was a fascinating experience, especially as guided through the process by Steven R. Covey's seminal bestseller: The Seven Habits of Highly Effective People.   It was this reflective experience that eventually led me to my current role as Co-Founder and Chief Marketing Officer of MULTIVOICE, a fun and challenging position I have held since September 2014.   This was not all, however, as my contemplative self-examination also led me to recognize that it was time to look for opportunities to further define and grow my professional brand.  
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14 Jan Goodbye StealthCo, Hello MULTIVOICE

Posted at 10:28h in MULTIVOICE, PR, Publicity 0 Comments

[caption id="attachment_15589" align="alignnone" width="900"] {The new brand for MULTIVOICE — our “mark.”}[/caption] For roughly the past six months I have been working behind-the-scenes with some pretty amazing people to prepare a re-launch of a three-and-a-half-year-old start-up. Today, we are finally leaving “stealth mode” as I bid you...

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07 Jan StealthCo Team-Building at CES 2015

Posted at 06:40h in Events, MULTIVOICE 0 Comments

[caption id="attachment_15601" align="alignright" width="300"] My first time shooting an AK47 during a StealthCo team-building exercise at CES 2015.[/caption] This week, we kicked off the new year at StealthCo by sending six of us to Las Vegas for some hands-on market research (and learning) at CES 2015. And...

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03 Dec How Arby’s Fixes its Pepsi “Mistake” is Priceless

Posted at 09:47h in Advertising 0 Comments

[embed]https://www.youtube.com/watch?v=Jv5StAv77Dg[/embed] We all know the phrase: “Honesty is the best policy.” As it turns out, fast food chain Arby’s has an agreement in place to feature Pepsi in two commercials each year. Unfortunately, the marketing folks at Arby’s forgot they had not fulfilled that contractual commitment during 2014 . . ....

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19 Nov StealthCo Update: Buildout Nearly Done, Furniture Starts Arriving, And A Surprise

Posted at 11:45h in Branding, StealthCo 0 Comments

Today I can confirm the reality of the old adage:

“It always takes longer than you think it will take.”

[caption id="attachment_15676" align="aligncenter" width="1160"]New furniture arrives at StealthCo offices. New furniture arrives at StealthCo offices.[/caption]  

As many of you know, I started working with StealthCo back in August. By the end of September, we had identified the location for our first “official” headquarters, negotiated and signed the lease for the space, and demolition work had begun. Our goal: To move in within six weeks.

Now, we’re at 7-plus weeks, which still is super, super fast for a 7,000-square-foot mixed use space of office and warehouse that was totally trashed when we began.

And the space is coming along quite nicely — (“Thank you, very much”) — but it’s still taking longer than we had originally been told, so that’s a smidge frustrating. That’s in spite of the fact that I KNEW (logically) IT WOULD TAKE LONGER THAN WE WERE BEING TOLD.

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