19 Feb Inspiration: Read. Every. Day.
If you want to grow, you must continue to learn. Read. Every. Day. # # # ...
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17 Feb Do You Plan 3 Years In Advance? Gary Vaynerchuk Does. Maybe You Should Too.
Posted at 08:48h
in @GaryVee, #AskGaryVeeBook, BOOKS, Books, Gary Vaynerchuk, Hustle, Marketing, PEOPLE, Positioning, Product Marketing, Social Media, The Seven Habits of Highly Effective People, Twitter, VaynerMedia, Web Marketing 0 Comments
Ever since I heard the firsthand story of how Gary Vaynerchuk exploded the annual sales for his father's liquor store sales from $3 million to $60 million in five years, I have been a huge fan of his. Since then GaryVee (as his fanatics call him), has...
28 Jan Don’t be like Mattel and take 55+ Years to Listen to Your Customers
Earlier today, Mattel announced that it has launched three new Barbies:- A tall and skinny Barbie,
- A curvy Barbie, and
- A petite Barbie,
19 Jan Writing Matters #1: Rabies Licensing Clinic
I saw the poster below erected next to a road in Bluffdale, Utah, and not only did I stop to take some pictures of the poster to share on Twitter and Facebook, I also knew I needed to share the image here as well. In fact, it was this poster and its poor writing that led me to decide to launch Writing Matters, a new feature I will suspect become a regular item on this Blog. So here's the photo.19 Jan Writing Matters: The Beginning
I've been a Writer since I was in the Third Grade — the year I earned an A+ for a short story that was my riff/take on the 1950s SciFi movie, the classic (and campy), Creature from the Black Lagoon. Like most professionals, I wrote hundreds of papers and reports during my educational endeavors. Given a career path that's seen me expand from public relations into investor relations and then from advertising into marketing, it's not surprising that I've now written — and edited — thousands of professional documents as well, from news releases to financial reports and from brochures to marketing plans. On top of these efforts, I also self-syndicated a weekly column (Utah Tech Watch) for 10+ years, writing/editing 500+ columns from the early 1990s through the early 2000s. And I'm now nearing the completion of my first book, a work that will probably top out somewhere around 30,000 words. (More about this in a future Blog post.)04 Jan Unique Selling Propositions Still Matter
Posted at 23:53h
in Advertising, Commercials--TV, Print Ads, Taglines, Unique Selling Proposition, USP 2 Comments
Back in the middle of the 20th Century, during the so-called Mad Men era (recently made famous again by the AMC network show of the same name about New York City’s Madison Avenue-based ad agency boom during the 1950s and ‘60s), most advertising campaigns began with, and centered around, Unique Selling Propositions. These USPs were designed to encapsulate everything about a product, service or company into one precise idea.
Sometimes these USPs were so prominent and on point they were actually used in advertisements as taglines or ad slogans. For example, here are just a few of the more famous ones of that era:
- We love to fly and it shows: Delta Airlines
- A little dab‘ll do ya: Brylcreem
- M’m! M'm! Good!: Campbell’s Soup
- Cross your heart: Playtex