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03 Jan Find Journalists Fast Using Social Media

Posted at 12:53h in 66 RULES for Publicity Success, Facebook, Instagram, LinkedIn, Media Relations, PR, Public Relations, Publicity, Publicity, YouTube 0 Comments

By my estimate, over 99 percent of all Journalists can now be found, researched and pitched via Social Media. Don't believe me? Do the math. YouTube? According to the latest research, this video-sharing platform has over 1 billion users and more than 325 billion views PER...

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27 Sep The Value of Personal Contact in Publicity and Media Relations Efforts

Posted at 11:48h in Analyst Relations, Brad Bertoch, Deseret News, Facebook, John Naisbitt, Media Properties, Media Relations, PR, Public Relations, Publicity 0 Comments

One of the 10 earth-shaping, megatrends that John Naisbitt foresaw in his bestselling book of the same name — Megatrends — was something he named High-Tech, High-Touch. In my 30+ years of working with high-tech clients and employers, I have seen Naisbitt's premise borne out again and again. [caption...

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12 Sep Eleven Lessons Learned from 5-1/2 Years as a CMO

Posted at 00:37h in Chief Marketing Officer, CMO, Consulting, Crisis Communications, David Politis, David Politis Company, Personnel 0 Comments

After serving for the past five-and-a-half years as the Chief Marketing Officer for two separate technology startups, I recently made the difficult decision to transition back into full-time consulting. Here's my list of 11 lessons learned while working as CMO, as well as some thoughts on what I...

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