Posted at 13:14h
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Sometimes, timing can be tricky — especially when it comes to sales and marketing efforts.
Case in point, this concept was drilled home once again approximately 10 days ago when I was notified I had been nominated for a RevGenUtah 2014 award. This new program (a brainchild of Dennis Wood, this time in his role at emerging growth venture capital firm, Mercato Partners) is designed to recognize what Mercato and Dennis describe as the Revenue Generators . . . those who are often seen as
- Rainmakers,
- Rockstars,
- Producers (Sales),
- Crazy Ones,
- Misfits, and
- Trouble Makers (Marketing).
That’s cool, I thought, as I read through the notification email.
And then I got into the details and I realized I might be out of luck, timing-wise, when it came to doing what would likely be necessary to nab one of the Top 10 Revenue Generator slots for 2014. Why?
Well, subsequent emails explained that each nominee will be evaluated through a two-step process of “Peer Selection” and “Social Engagement.” Nominees were then invited to
“. . . tap into your knowledge and social reach to demonstrate Interest, and to Educate and Connect with others.”
Additional helpful hints included
- joining a LinkedIn Group and starting discussions there,
- tweeting out using the #DoYouEvenRevGen hashtag, and
- encouraging members of our social networks to endorse us on the Web.
