The David Politis Company | Public Relations
127
archive,paged,category,category-public-relations,category-127,paged-2,category-paged-2,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-7.4,wpb-js-composer js-comp-ver-7.9,vc_responsive
 

Public Relations

04 Aug GETTING STARTED: What is “The Betty Factor?”

Posted at 04:01h in Advertising, Blog, Branding, Copywriting, Email Marketing, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Product Marketing, Public Relations, Publicity, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Web Marketing 1 Comment

The Betty Factor? [caption id="attachment_15566" align="alignright" width="233"] (Betty Mann, circa 1955)[/caption] For more than 20 years I have defined “The Betty Factor” as any marketing communications message, tactic or campaign that is easily understood by an average consumer, such as Betty Mann, my former mother-in-law who passed away in December 2009...

Read More