[caption id="attachment_15641" align="aligncenter" width="397"] Great public relations counsel from former U.S. President, Thomas Jefferson.[/caption] As one of the Founding Fathers, a leading author of the Declaration of Independence, and the third President of the United States, Thomas Jefferson is known and revered for many things. He would...
During a Press Conference or Press Briefing, anything is possible. This means that the individual conducting the event as the primary speaker needs to be prepared for the zinger question. Which is what makes the video below so painful to watch. [embed]https://www.youtube.com/watch?v=EzJUYfwKegA[/embed] In case you didn’t take the time...
The same can also be said for bad companies and bad people. If a PR pro is doing a great job, the bad WILL be brought to light. And light clearly obliterates darkness. ...
The Betty Factor? [caption id="attachment_15566" align="alignright" width="233"] (Betty Mann, circa 1955)[/caption] For more than 20 years I have defined “The Betty Factor” as any marketing communications message, tactic or campaign that is easily understood by an average consumer, such as Betty Mann, my former mother-in-law who passed away in December 2009...