The David Politis Company | Media Relations
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Media Relations

17 May Seven Crisis Communications Rules for Public Apologies that Work

Posted at 11:30h in Apology, Crisis Communications, KUTV, Media Properties, Media Relations, PR, Press Conferences, Public Apology, Publicity, Shauna Lake 0 Comments

One week ago, long-time KUTV evening news anchor Shauna Lake was arrested in Salt Lake County for suspicion of Driving Under the Influence. This past Monday, Lake was formally charged with a DUI misdemeanor count in Murray Justice Court and issued two other misdemeanors related...

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03 May Granny Branding: Does Your Grandma Understand What You Do?

Posted at 01:43h in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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03 Jan Find Journalists Fast Using Social Media

Posted at 12:53h in 66 RULES for Publicity Success, Facebook, Instagram, LinkedIn, Media Relations, PR, Public Relations, Publicity, Publicity, YouTube 0 Comments

By my estimate, over 99 percent of all Journalists can now be found, researched and pitched via Social Media. Don't believe me? Do the math. YouTube? According to the latest research, this video-sharing platform has over 1 billion users and more than 325 billion views PER...

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27 Sep The Value of Personal Contact in Publicity and Media Relations Efforts

Posted at 11:48h in Analyst Relations, Brad Bertoch, Deseret News, Facebook, John Naisbitt, Media Properties, Media Relations, PR, Public Relations, Publicity 0 Comments

One of the 10 earth-shaping, megatrends that John Naisbitt foresaw in his bestselling book of the same name — Megatrends — was something he named High-Tech, High-Touch. In my 30+ years of working with high-tech clients and employers, I have seen Naisbitt's premise borne out again and again. [caption...

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10 Oct David Politis: The New Journey Begins

Posted at 10:21h in Advertising, Blogging, Branding, Business, Design, Email Marketing, Events, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, StealthCo, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
[caption id="attachment_16766" align="aligncenter" width="819"] Photo by oliver-roos-PCNdauVPbjA via Unsplash, downloaded 07 November 2023.[/caption]

Earlier this year, I learned that it would be time to take a new path professionally.

Though not my first choice, the reality is that I would be leaving Xi3 Corporation and looking for new opportunities after serving for over 3-1/2 years as Chief Marketing Officer of Xi3. And in truth, it was a great run, I learned a lot, made some awesome new friends, and had an awesome experience. And in reality, I wish Xi3 nothing but the best now and in the future.

Moving On

So . . . what do you do after 30+ years as a marketing/communications professional and you learn that it’s time to “find a new job?”

The good news is that I recognized that I had/have some core competencies/strengths to draw upon:

  • 3.5+ years as CMO for an emerging growth tech company;
  • 27+ years in the agency world, consulting with firms in industries as diverse as technology, life sciences and outdoor/recreation and ranging from start-ups to multinationals;
  • 20+ years as an entrepreneur running my own agency/consulting practice in areas ranging from public relations to marketing and from investor relations in social media;
  • Success in helping drive over $1.1 billion in increased valuations for firms,  and, thankfully
  • A relatively strong reputation in Utah and the industries where I have worked.
Honestly, one of the best experiences from the past several months was being reminded how many completely awesome friends I have. This aspect of charting a new course has been both awe-inspiring and humbling. Thank you for all of your support.
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29 Sep I’m Honored to be a #RevGenUtah Nominee, But the Timing Kinda Sucks

Posted at 13:14h in Advertising, Branding, Business, Copywriting, Customer Service, Design, Email Marketing, Events, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, Search Engine Optimizations, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
revgen-logo

Sometimes, timing can be tricky — especially when it comes to sales and marketing efforts.

Case in point, this concept was drilled home once again approximately 10 days ago when I was notified I had been nominated for a RevGenUtah 2014 award. This new program (a brainchild of Dennis Wood, this time in his role at emerging growth venture capital firm, Mercato Partners) is designed to recognize what Mercato and Dennis describe as the Revenue Generators . . . those who are often seen as

  • Rainmakers,
  • Rockstars,
  • Producers (Sales),
  • Crazy Ones,
  • Misfits, and
  • Trouble Makers (Marketing).

That’s cool, I thought, as I read through the notification email.

And then I got into the details and I realized I might be out of luck, timing-wise, when it came to doing what would likely be necessary to nab one of the Top 10 Revenue Generator slots for 2014. Why?

Well, subsequent emails explained that each nominee will be evaluated through a two-step process of “Peer Selection” and “Social Engagement.” Nominees were then invited to

“. . . tap into your knowledge and social reach to demonstrate Interest, and to Educate and Connect with others.”

Additional helpful hints included

  • joining a LinkedIn Group and starting discussions there,
  • tweeting out using the #DoYouEvenRevGen hashtag, and
  • encouraging members of our social networks to endorse us on the Web.

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04 Sep Five Reasons the 2015 IKEA Catalog Commercial is So Brilliant . . . AND . . . Five Takeaway Marketing Lessons Learned from IKEA’s Video

Posted at 09:07h in Advertising, Marketing, Media Relations, Public Relations, Publicity, Sales, Social Media, Video Marketing, Web Marketing 0 Comments

Sometimes one of the best ways to get your point across in an advertising campaign is by staying true to who or what you are, including how you do business.

IF you can do this at the same time you also poke fun at a cultural icon, you can potentially strike marketing gold, which is exactly what IKEA has done with its new commercial promoting its 2015 IKEA Catalog.

[embed]https://www.youtube.com/watch?v=MOXQo7nURs0[/embed]  

With a simple straightforwardness that belies the wicked irony found in his monologue, IKEA’s spokesman deftly describes the beauties and benefits of the 2015 IKEA Catalog in language so similar to Apple’s copy for describing its iPad’s that it is almost farcical.

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18 Aug QUOTE: Jefferson said “. . . Whenever you do a thing, act as if all the world were watching.”

Posted at 10:22h in Media Relations, PR, Publicity, QUOTES 0 Comments

[caption id="attachment_15641" align="aligncenter" width="397"] Great public relations counsel from former U.S. President, Thomas Jefferson.[/caption]   As one of the Founding Fathers, a leading author of the Declaration of Independence, and the third President of the United States, Thomas Jefferson is known and revered for many things. He would...

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04 Aug GETTING STARTED: What is “The Betty Factor?”

Posted at 04:01h in Advertising, Blog, Branding, Copywriting, Email Marketing, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Product Marketing, Public Relations, Publicity, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Web Marketing 1 Comment

The Betty Factor? [caption id="attachment_15566" align="alignright" width="233"] (Betty Mann, circa 1955)[/caption] For more than 20 years I have defined “The Betty Factor” as any marketing communications message, tactic or campaign that is easily understood by an average consumer, such as Betty Mann, my former mother-in-law who passed away in December 2009...

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