09 Jul Why Conferences, Trade Shows & Expos Still Matter
No question about it ...
Events
20 May Politis Persuasions: Aim Carefully
Posted at 17:44h
in Collateral, Events, Facebook Ads, Politis Persuasions, Publicity, Social Media, Target Audience 0 Comments
Every aspect of marketing requires identifying and focusing on at least one Target Audience. And failure to do so leads to one inevitable outcome: Failure. So as you prepare your Websites, your Social Media campaigns, your Collateral, your Events, your Publicity programs, your Facebook Ads and more, remember...
03 May Granny Branding: Does Your Grandma Understand What You Do?
Posted at 01:43h
in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments
The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...
21 Dec DavidPolitis.com “Re”-Launched
Posted at 22:17h
in Customer Service, David Politis, David Politis Company, Events, Publicity, Search Engine Optimization, SEO 0 Comments
Nearly two years ago, my time with Xi3 Corporation (and its parent company, ISYS Technologies) was drawing to a close — whether I knew it or not.
It was at that time that I felt impressed to re-examine my career, to consider what I was really good at (and what I was not), and to contemplate what was next — for me. It was a fascinating experience, especially as guided through the process by Steven R. Covey's seminal bestseller: The Seven Habits of Highly Effective People.
It was this reflective experience that eventually led me to my current role as Co-Founder and Chief Marketing Officer of MULTIVOICE, a fun and challenging position I have held since September 2014.
This was not all, however, as my contemplative self-examination also led me to recognize that it was time to look for opportunities to further define and grow my professional brand.
07 Jan StealthCo Team-Building at CES 2015
[caption id="attachment_15601" align="alignright" width="300"] My first time shooting an AK47 during a StealthCo team-building exercise at CES 2015.[/caption] This week, we kicked off the new year at StealthCo by sending six of us to Las Vegas for some hands-on market research (and learning) at CES 2015. And...
27 Oct Politis StealthCo Update: Buildout Notes and IACP 2014
I believe it was back in 1997 when I moved my Public Relations/Investor Relations/Marketing agency — Politis Communications — into brand new office space in Draper, Utah. We were on our way to passing $1 million in annual fee income, and it was a heady time for our shop as the crazy boom days of the exploding Internet were upon us.
[caption id="attachment_15664" align="aligncenter" width="1160"]
Installation of new “Window Wall” for StealthCo finished.[/caption]
To be honest, though, I had forgotten since then how much work goes into designing and implementing just the right “look & feel” for a new office. In reality, it can be exhausting. Then again, it’s also exhilarating to see your vision translated into reality.
Case in point, since our new StealthCo is a hardware company, we need to be able to support engineers and techs on-site at our new facilities — which means we need to operate within a mixed-use building. Fair enough.
10 Oct David Politis: The New Journey Begins
Posted at 10:21h
in Advertising, Blogging, Branding, Business, Design, Email Marketing, Events, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, StealthCo, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
[caption id="attachment_16766" align="aligncenter" width="819"]
Photo by oliver-roos-PCNdauVPbjA via Unsplash, downloaded 07 November 2023.[/caption]
Earlier this year, I learned that it would be time to take a new path professionally.
Though not my first choice, the reality is that I would be leaving Xi3 Corporation and looking for new opportunities after serving for over 3-1/2 years as Chief Marketing Officer of Xi3. And in truth, it was a great run, I learned a lot, made some awesome new friends, and had an awesome experience. And in reality, I wish Xi3 nothing but the best now and in the future.
Moving On
So . . . what do you do after 30+ years as a marketing/communications professional and you learn that it’s time to “find a new job?”
The good news is that I recognized that I had/have some core competencies/strengths to draw upon:
- 3.5+ years as CMO for an emerging growth tech company;
- 27+ years in the agency world, consulting with firms in industries as diverse as technology, life sciences and outdoor/recreation and ranging from start-ups to multinationals;
- 20+ years as an entrepreneur running my own agency/consulting practice in areas ranging from public relations to marketing and from investor relations in social media;
- Success in helping drive over $1.1 billion in increased valuations for firms, and, thankfully
- A relatively strong reputation in Utah and the industries where I have worked.
29 Sep I’m Honored to be a #RevGenUtah Nominee, But the Timing Kinda Sucks
Posted at 13:14h
in Advertising, Branding, Business, Copywriting, Customer Service, Design, Email Marketing, Events, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, Search Engine Optimizations, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
Sometimes, timing can be tricky — especially when it comes to sales and marketing efforts.
Case in point, this concept was drilled home once again approximately 10 days ago when I was notified I had been nominated for a RevGenUtah 2014 award. This new program (a brainchild of Dennis Wood, this time in his role at emerging growth venture capital firm, Mercato Partners) is designed to recognize what Mercato and Dennis describe as the Revenue Generators . . . those who are often seen as
- Rainmakers,
- Rockstars,
- Producers (Sales),
- Crazy Ones,
- Misfits, and
- Trouble Makers (Marketing).
That’s cool, I thought, as I read through the notification email.
And then I got into the details and I realized I might be out of luck, timing-wise, when it came to doing what would likely be necessary to nab one of the Top 10 Revenue Generator slots for 2014. Why?
Well, subsequent emails explained that each nominee will be evaluated through a two-step process of “Peer Selection” and “Social Engagement.” Nominees were then invited to
“. . . tap into your knowledge and social reach to demonstrate Interest, and to Educate and Connect with others.”
Additional helpful hints included
- joining a LinkedIn Group and starting discussions there,
- tweeting out using the #DoYouEvenRevGen hashtag, and
- encouraging members of our social networks to endorse us on the Web.