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66 RULES for Publicity Success

03 May Granny Branding: Does Your Grandma Understand What You Do?

Posted at 01:43h in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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12 Apr No Thanks, I Don’t Want the Head PR Job at United Airlines

Posted at 11:04h in 66 RULES for Publicity Success, Crisis Communications, Customer Service, Delta Airlines, Investor Relations, IR, Marketing, PR, Public Relations, Publicity, United Airlines 0 Comments

Three nights ago, mobile phone video surfaced showing a passenger being forcibly removed from his seat on a United Airlines jet. {NOTE: The images shown below are graphic, appalling and disturbing.}   [embed]https://www.youtube.com/watch?v=UaNost5U5BE[/embed]   The cause for the passenger removal? United had overbooked its flight and needed to get four...

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03 Jan Find Journalists Fast Using Social Media

Posted at 12:53h in 66 RULES for Publicity Success, Facebook, Instagram, LinkedIn, Media Relations, PR, Public Relations, Publicity, Publicity, YouTube 0 Comments

By my estimate, over 99 percent of all Journalists can now be found, researched and pitched via Social Media. Don't believe me? Do the math. YouTube? According to the latest research, this video-sharing platform has over 1 billion users and more than 325 billion views PER...

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