66 RULES for Publicity Success
{SUMMARY: As a young PR professional, the concept of working in a future world with 500 television/cable channels was a far-off dream. Today, I believe we are moving toward a reality of 500 billion Broadcast Channels. If I am correct, the implications of such a...
Posted at 01:43h
in
66 RULES for Publicity Success,
Advertising,
Branding,
Email Marketing,
Events,
Granny Branding,
Interactive Marketing,
Investor Relations,
Marketing,
Media Relations,
Outdoor Advertising,
Positioning,
PR,
Product Marketing,
Public Relations,
Publicity,
SEO,
Social Media,
The Betty Factor,
Unique Selling Proposition
The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding.
Unfortunately, subject matter expertise does not...
Posted at 11:04h
in
66 RULES for Publicity Success,
Crisis Communications,
Customer Service,
Delta Airlines,
Investor Relations,
IR,
Marketing,
PR,
Public Relations,
Publicity,
United Airlines
Three nights ago, mobile phone video surfaced showing a passenger being forcibly removed from his seat on a United Airlines jet. {NOTE: The images shown below are graphic, appalling and disturbing.}
[embed]https://www.youtube.com/watch?v=UaNost5U5BE[/embed]
The cause for the passenger removal? United had overbooked its flight and needed to get four...
By my estimate, over 99 percent of all Journalists can now be found, researched and pitched via Social Media. Don't believe me? Do the math.
YouTube? According to the latest research, this video-sharing platform has over 1 billion users and more than 325 billion views PER...
“I’m sorry.”
Clearly these are two of the toughest words for any youngster to learn as they grow-up. (Just ask any parent if you’re not clear on this fact.) And that’s not taking into account any aspect of the sincerity of one’s mea culpa, either.
As someone...