04 Aug GETTING STARTED: What is “The Betty Factor?”
Posted at 04:01h
in Advertising, Blog, Branding, Copywriting, Email Marketing, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Product Marketing, Public Relations, Publicity, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Web Marketing 1 Comment
The Betty Factor? [caption id="attachment_15566" align="alignright" width="233"] (Betty Mann, circa 1955)[/caption] For more than 20 years I have defined “The Betty Factor” as any marketing communications message, tactic or campaign that is easily understood by an average consumer, such as Betty Mann, my former mother-in-law who passed away in December 2009...