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04 Jan Unique Selling Propositions Still Matter

Posted at 23:53h in Advertising, Commercials--TV, Print Ads, Taglines, Unique Selling Proposition, USP 2 Comments
  Back in the middle of the 20th Century, during the so-called Mad Men era (recently made famous again by the AMC network show of the same name about New York City’s Madison Avenue-based ad agency boom during the 1950s and ‘60s), most advertising campaigns began with, and centered around, Unique Selling Propositions. These USPs were designed to encapsulate everything about a product, service or company into one precise idea.   Sometimes these USPs were so prominent and on point they were actually used in advertisements as taglines or ad slogans. For example, here are just a few of the more famous ones of that era:  
  • We love to fly and it shows:  Delta Airlines
 
  • A little dab‘ll do ya:  Brylcreem
 
  • M’m! M'm! Good!: Campbell’s Soup
 
  • Cross your heart: Playtex
 
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