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Advertising

20 May Politis Persuasions: Aim Carefully

Posted at 17:44h in Collateral, Events, Facebook Ads, Politis Persuasions, Publicity, Social Media, Target Audience 0 Comments

Every aspect of marketing requires identifying and focusing on at least one Target Audience. And failure to do so leads to one inevitable outcome: Failure.   So as you prepare your Websites, your Social Media campaigns, your Collateral, your Events, your Publicity programs, your Facebook Ads and more, remember...

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03 May Granny Branding: Does Your Grandma Understand What You Do?

Posted at 01:43h in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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04 Jan Unique Selling Propositions Still Matter

Posted at 23:53h in Advertising, Commercials--TV, Print Ads, Taglines, Unique Selling Proposition, USP 2 Comments
  Back in the middle of the 20th Century, during the so-called Mad Men era (recently made famous again by the AMC network show of the same name about New York City’s Madison Avenue-based ad agency boom during the 1950s and ‘60s), most advertising campaigns began with, and centered around, Unique Selling Propositions. These USPs were designed to encapsulate everything about a product, service or company into one precise idea.   Sometimes these USPs were so prominent and on point they were actually used in advertisements as taglines or ad slogans. For example, here are just a few of the more famous ones of that era:  
  • We love to fly and it shows:  Delta Airlines
 
  • A little dab‘ll do ya:  Brylcreem
 
  • M’m! M'm! Good!: Campbell’s Soup
 
  • Cross your heart: Playtex
 
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24 Dec The Top 5 Christmas Commercials of 2015

Posted at 14:48h in Advertising, Awards, Best of . . ., LDS Church, LinkedIn, Marketing, Mormon Church, Mormons, Social Media, The Church of Jesus Christ of Latter-day Saints, Web Marketing, Winners 0 Comments
With deference to my friends of different (or no) faiths, there really is a lot to like about Christmas — from carolers singing to jingle bells ringing, and from last-minute shopping to Yule logs a-popping.   And the Ebernezer Scrooge's of the world not withstanding, in general I believe that most people just seem to be happier at this time of year, with sounds of Happy Holidays, Merry Christmas, and Happy Chanukah being shared almost everywhere.   So even though it seems that Christmas decorations are going up in stores, malls and shopping centers earlier and earlier each year — much to the chagrin of most reasonable souls — the reality is that wise marketers recognize that the end of the year is a fantastic time to create awesome marketing messages targeting customers and prospective customers alike, to strengthen connections with followers, to cut through the typical commercial clutter of the numbing humdrum that seems to overwhelm our senses each Holiday Season, and to use Christmas as an opportunity to stand apart from and above the crowd.   After hours and hours of research combing the interwebs, I now have come up with what I believe to be the Top 5 Christmas Commercials of 2015. And as a bonus, I've also identified what I am confident is the Best Marketing Campaign of Christmas 2015. So without further ado, let's begin.  
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03 Dec How Arby’s Fixes its Pepsi “Mistake” is Priceless

Posted at 09:47h in Advertising 0 Comments

[embed]https://www.youtube.com/watch?v=Jv5StAv77Dg[/embed] We all know the phrase: “Honesty is the best policy.” As it turns out, fast food chain Arby’s has an agreement in place to feature Pepsi in two commercials each year. Unfortunately, the marketing folks at Arby’s forgot they had not fulfilled that contractual commitment during 2014 . . ....

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10 Oct David Politis: The New Journey Begins

Posted at 10:21h in Advertising, Blogging, Branding, Business, Design, Email Marketing, Events, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, StealthCo, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
[caption id="attachment_16766" align="aligncenter" width="819"] Photo by oliver-roos-PCNdauVPbjA via Unsplash, downloaded 07 November 2023.[/caption]

Earlier this year, I learned that it would be time to take a new path professionally.

Though not my first choice, the reality is that I would be leaving Xi3 Corporation and looking for new opportunities after serving for over 3-1/2 years as Chief Marketing Officer of Xi3. And in truth, it was a great run, I learned a lot, made some awesome new friends, and had an awesome experience. And in reality, I wish Xi3 nothing but the best now and in the future.

Moving On

So . . . what do you do after 30+ years as a marketing/communications professional and you learn that it’s time to “find a new job?”

The good news is that I recognized that I had/have some core competencies/strengths to draw upon:

  • 3.5+ years as CMO for an emerging growth tech company;
  • 27+ years in the agency world, consulting with firms in industries as diverse as technology, life sciences and outdoor/recreation and ranging from start-ups to multinationals;
  • 20+ years as an entrepreneur running my own agency/consulting practice in areas ranging from public relations to marketing and from investor relations in social media;
  • Success in helping drive over $1.1 billion in increased valuations for firms,  and, thankfully
  • A relatively strong reputation in Utah and the industries where I have worked.
Honestly, one of the best experiences from the past several months was being reminded how many completely awesome friends I have. This aspect of charting a new course has been both awe-inspiring and humbling. Thank you for all of your support.
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29 Sep I’m Honored to be a #RevGenUtah Nominee, But the Timing Kinda Sucks

Posted at 13:14h in Advertising, Branding, Business, Copywriting, Customer Service, Design, Email Marketing, Events, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, Search Engine Optimizations, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
revgen-logo

Sometimes, timing can be tricky — especially when it comes to sales and marketing efforts.

Case in point, this concept was drilled home once again approximately 10 days ago when I was notified I had been nominated for a RevGenUtah 2014 award. This new program (a brainchild of Dennis Wood, this time in his role at emerging growth venture capital firm, Mercato Partners) is designed to recognize what Mercato and Dennis describe as the Revenue Generators . . . those who are often seen as

  • Rainmakers,
  • Rockstars,
  • Producers (Sales),
  • Crazy Ones,
  • Misfits, and
  • Trouble Makers (Marketing).

That’s cool, I thought, as I read through the notification email.

And then I got into the details and I realized I might be out of luck, timing-wise, when it came to doing what would likely be necessary to nab one of the Top 10 Revenue Generator slots for 2014. Why?

Well, subsequent emails explained that each nominee will be evaluated through a two-step process of “Peer Selection” and “Social Engagement.” Nominees were then invited to

“. . . tap into your knowledge and social reach to demonstrate Interest, and to Educate and Connect with others.”

Additional helpful hints included

  • joining a LinkedIn Group and starting discussions there,
  • tweeting out using the #DoYouEvenRevGen hashtag, and
  • encouraging members of our social networks to endorse us on the Web.

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04 Sep Five Reasons the 2015 IKEA Catalog Commercial is So Brilliant . . . AND . . . Five Takeaway Marketing Lessons Learned from IKEA’s Video

Posted at 09:07h in Advertising, Marketing, Media Relations, Public Relations, Publicity, Sales, Social Media, Video Marketing, Web Marketing 0 Comments

Sometimes one of the best ways to get your point across in an advertising campaign is by staying true to who or what you are, including how you do business.

IF you can do this at the same time you also poke fun at a cultural icon, you can potentially strike marketing gold, which is exactly what IKEA has done with its new commercial promoting its 2015 IKEA Catalog.

[embed]https://www.youtube.com/watch?v=MOXQo7nURs0[/embed]  

With a simple straightforwardness that belies the wicked irony found in his monologue, IKEA’s spokesman deftly describes the beauties and benefits of the 2015 IKEA Catalog in language so similar to Apple’s copy for describing its iPad’s that it is almost farcical.

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