The David Politis Company

12 Jul Publicity and Going Viral

Posted at 07:43h in Content, Content Creators, Going Viral, Publicity 3.1, Publicity v3.1, Reddit, Viral, Virality 0 Comments

One of the big marketing words of the last decade is "Viral," as in a viral video or a viral social media post, etc. The reality, however, is that Virality, in a marketing vein, is nothing new. It's just that pre- internet and pre-Web, the only...

11 Jul Roger Bannister’s Marketing Lesson

Posted at 21:10h in Commercials--TV, Marketing, Price, Pricing Models, Roger Bannister, Sports, Track & Field 0 Comments

The world of Track & Field changed forever on May 6, 1954. That was the day when British track star, Roger Bannister, proved once and for all that the mythical four-minute-mile barrier could, in fact, be broken. And yet Bannister's record-breaking time of three minutes 59.4 seconds...

11 Jul Three Different Biographies Everyone Needs

Posted at 00:08h in Biographies, Branding, LinkedIn, Personal Branding, Your LinkedIn Bio, Your Long Bio, Your Short Bio 0 Comments

Everyone needs a biography, right? True. But you actually need more than one bio. In truth, I believe everyone needs three different biographies, namely: Your Long Bio, Your Short Bio, and Your LinkedIn Bio. What goes into Your Long Bio? Your Long Bio is probably the easiest of the...

09 Jul Why Conferences, Trade Shows & Expos Still Matter

Posted at 23:16h in Conferences, Events, Expos, Tradeshows 0 Comments

No question about it ...

08 Jul Nature Hates a Vacuum; Consumers Too

Posted at 07:00h in Branding, Messaging, Positioning 0 Comments

Turns out that Nature hate vacuums. That's why astronauts wear spacesuits in outer space. Fact of the matter is that Consumers hate vacuums as well. [caption id="attachment_16327" align="aligncenter" width="1024"] Astronaut spacewalk photo via Pixabay[/caption] So if you don't position yourself in the marketplace ...

07 Jul Are News Releases Dead? Dean Takahashi Says No.

Posted at 08:08h in 500 Billion Channels, Dean Takahashi, Facebook, Fact Sheet, Games Beat, News Releases, Press Release, Venture Beat 0 Comments

Many so-called "Marketing Experts" claim that in today's world Press Releases / News Releases are dead. Really? Not according to Dean Takahashi, the Lead Writer for Venture Beat / GamesBeat, and one of the top Journalists on the planet covering computer and video games. Take for...

06 Jul Do You Know What Your Personal Brand Is?

Posted at 19:57h in Branding, Personal Branding, Positioning 0 Comments

Take a second and grab a peek at the photo below and to the left. Done? Great. What did you see? If you're like most people you recognized that the image was a photo of a tiger. And it probably took you all of one second...

05 Jul Props to Gordon Hayward for Shaping his own Story

Posted at 07:33h in 500 Billion Channels, Boston Celtics, Gordon Hayward, PR, Public Figures, Public Relations, Publicity, Publicity, Utah Jazz 2 Comments

Fans of the Utah Jazz were shocked to learn yesterday that All-Star small forward, Gordon Hayward, has decided to leave the Jazz to join the Boston Celtics. Much will be written about Hayward's decision over the days ahead, along with what the Utah Jazz will do...

20 May Politis Persuasions: Aim Carefully

Posted at 17:44h in Collateral, Events, Facebook Ads, Politis Persuasions, Publicity, Social Media, Target Audience 0 Comments

Every aspect of marketing requires identifying and focusing on at least one Target Audience. And failure to do so leads to one inevitable outcome: Failure. So as you prepare your Websites, your Social Media campaigns, your Collateral, your Events, your Publicity programs, your Facebook Ads and more, remember...

17 May Seven Crisis Communications Rules for Public Apologies that Work

Posted at 11:30h in Apology, Crisis Communications, KUTV, Media Properties, Media Relations, PR, Press Conferences, Public Apology, Publicity, Shauna Lake 0 Comments

One week ago, long-time KUTV evening news anchor Shauna Lake was arrested in Salt Lake County for suspicion of Driving Under the Influence. This past Monday, Lake was formally charged with a DUI misdemeanor count in Murray Justice Court and issued two other misdemeanors related...

Author: David Politis