Sometimes “Good Intentions” go sideways. I experienced this firsthand this morning when I rolled up to the local Costco store in South Jordan, Utah. With the spread of the Covid-19 virus, many local, state, provincial and national governments have responded with either recommended or enforced stay-at-home declarations. Given...
For nearly 12 months I've been All In with the world of Industrial Hemp: Attending conferences, expos and events,Speaking as a member of Panel Discussions,Moderating Panel Discussions,Writing articles & social media posts, andAdvising businesses and clients. And the reason I'm All In with Industrial Hemp (versus marijuana)...
SUMMARY: A stealthy California firm, Oklo, was just approved by the U.S. Department of Energy to build a 1/4-acre, 1.5-megawatt nuclear power "plant" somewhere in Idaho After years of behind-the-scenes planning, experimentation and government negotiations, Oklo Inc has finally emerged from years of #stealth mode to announce plans to build...
NEWS BREAK!!! I decided two things this morning: One, I'm gonna be more active on this site, andI will start sharing info and news here outside of the field of #marketing to include information about stuff that I'm interested in, some of which I suspect will...
[caption id="attachment_16469" align="alignleft" width="300"] Proofreading: My first professional mistake.[/caption] Everyone makes mistakes, right? This article is about my first professional mistake. It involves writing ...
It's easy to become overwhelmed with the concept of marketing a product or service when there are over 7.4 billion people on the planet today, especially when you start considering such questions as [caption id="attachment_16399" align="alignright" width="203"] The full Marketing Funnel, as defined by The David...
Anytime someone sees, hears or in some other way experiences a company, organization or individual trying to market something to them, they subconsciously ask How well do you know me? And if the answer is "Not very well," then people tend to shut down and stop paying...
Beyond sending out individual emails, many small business owners are overwhelmed by the idea of Email Marketing. But with today's tools, getting started with Email Marketing is quite simple. Getting started with Email Marketing is quite simple In fact, with today's tools / services, it costs little-to-nothing...
Each summer for the past two dozen years you would have found me one Saturday morning headed out before dawn to reserve a spot for the Politis clan along the route of the Draper Days Parade, an annual event held to celebrate the arrival of...
I recently found an article on Social Media Examiner ("3 Ways to Use Psychology in Your Social Media Marketing") that explored the role of psychology in social media marketing. What I found especially interesting in the article was the concept that giveaways could be used to...