Nature Hates a Vacuum; Consumers Too

08 Jul Nature Hates a Vacuum; Consumers Too

Turns out that Nature hate vacuums. That’s why astronauts wear spacesuits in outer space. 

Fact of the matter is that Consumers hate vacuums as well.

Astronaut spacewalk photo via Pixabay

So if you don’t position yourself in the marketplace … or your company or products or services … guess what? Others will.

So figure out your positioning (and your messaging), communicate it over and over again into the marketplace and within your company, and defend your turf like mad.

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What do you think? Am I off-base or on point here? Please share your thoughts / comments below.

A marketing and communications expert, David L. Politis recently published his first book  —  66 RULES for Publicity Success: Boost Your Company’s Value for Pennies on the Dollar. David currently helps clients address their crises, publicity and marketing challenges through The David Politis Company.