Marketing Lessons Learned from a Video Shot Inside a Dishwasher

09 Aug Marketing Lessons Learned from a Video Shot Inside a Dishwasher

On the surface, putting a GoPro video camera inside a dishwasher seems like a stretch from a marketing standpoint. And yet, embedded below you’ll find that very video for your viewing pleasure.

Why? Because that Dishwasher Video Changed my Viewpoint on Marketing . . . forever.

The purpose of all marketing is to get people to do something.

That’s it, and yes, it’s that simple . . . get people to do something.

Doing something can include

1. Doing Research (about a company, product, service, person, etc.)
2. Changing (or Strengthening) Perceptions
3. Taking a Test Drive (or trying out a product/service for the first time)
4. Making an Initial Purchase
5. Sharing with Others (about your experience, your pleasure, your excitement, etc.)
6. Becoming a Repeat Customer
7. Becoming an Investor
8. Becoming an Evangelizer

Said another way, the goal of all marketing can be boiled down to 2 simple words:

DRIVE. ACTION.

In fact, at my last company was an 8×4-foot white board, and in the upper right-hand corner of that board was that very phrase — DRIVE ACTION.

The purpose of all Marketing can be boiled down to 2 simple words: DRIVE ACTION.

So . . . did this simple video drive me to action? And if so, what actions did I take? And why?

Better yet, what lessons did I learn from this video?

5 Lessons I Learned from a Dishwasher Video

LESSON #1:  First and foremost I watched the video. (In other words, I took action, which is what you want to have happen if you’re a Marketer.)

LESSON #2:  The video reinforced my feelings that GoPro makes the best digital video cameras in the world that allow ANYONE (and I mean anyone) to create unique and powerful video content.

LESSON #3:  If I ever had any doubt before, when it is time for me to buy my next digital video camera, this video has removed any doubts I may have had . . .

I will buy a GoPro camera.

“I felt compelled to do something.”

LESSON #4:  I realized that there was more to the video than simply another interesting / intriguing way that GoPro cameras could be used. Rather, it led me to understand that even the most mundane activities can become engaging and compelling —

• if they are viewed in a new light, or
• experienced from a new perspective.

LESSON #5:  The entire experience led me to capture my thoughts in this Post, which is, in fact, yet another way I felt compelled to DO SOMETHING. {NOTE: I originally wrote about this topic as a Post attached to my LinkedIn profile. This version has been modified from the original.}

So . . . am I absolutely nuts? Is this just another curious use of a GoPro camera? Or are there deeper, perhaps more intriguing marketing lessons to be learned here (such as those I’ve outlined above) or others?

I look forward to your thoughts and feedback.

And if you think I’m onto something, I invite you to share this Post with your friends and colleagues.

Thanks.

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P.S. Don’t forget that GoPro has encouraged the owners of its cameras to upload and share their footage online. It’s a critical aspect of what has helped take GoPro from nothing to nearly $1 billion in annual revenue in roughly five years.