03 Dec How Arby’s Fixes its Pepsi “Mistake” is Priceless
We all know the phrase:
“Honesty is the best policy.”
As it turns out, fast food chain Arby’s has an agreement in place to feature Pepsi in two commercials each year. Unfortunately, the marketing folks at Arby’s forgot they had not fulfilled that contractual commitment during 2014 . . . until now.
The video above is the way Arby’s met its obligation to Pepsi.
And what make’s this commercial even more epic is the explanatory copy Arby’s inserted on YouTube with this ad:
“We love you Pepsi. You’re like a meat* to us.”
LOLOL
Well done, Arby’s, well done.
= = = = = = = = = = = = = = = = = = = =
* — FYI: Arby’s current marketing slogan is “We Have the Meats.”
No Comments