Is half of your advertising budget wasted?
The old saw suggests that half of every company’s ad budget is wasted — executives just don’t know which half. In reality, this cliché often applies to every aspect of marketing.
If this premise is true (and I believe it is), then my question is this: Is it possible to transform a business overnight — to take one idea and execute it brilliantly, to create millions, even billions of dollars of new wealth instantly? These are the concepts I examine in my blog.
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Drive Action. Boost Value.™
Every marketing effort must help sell products/services, drive growth,
generate profits, and increase value — otherwise the effort has been wasted.
SERVICES
Branding. Messaging. Websites. Publicity. Advertising. Ad Infinitum. My focus is crafting the ideal puzzle of marketing disciplines to help you drive success.
RESULTS
From startups to multinational corporations, and from product launch to financial exit — I've transformed ideas into realities across multiple industries.
PRAISE
Boasting is faint praise.
It is so much better to let
others do the talking for you.